2D Animation | Motion Design
The Pure Narrative (The White Narrative)
"Revayate Sepid" is a TV program about the oral histories of medicine and health professionals.
Logo and tiles motifs have been designed by inspiring Persia architecture which was part of the program decoration.
2021
The television program White Narrative (literally meaning The Pure Narrative in Persian) explores the oral history of Iran's healthcare system. It was filmed at the Saba Cultural and Artistic Center, with a background featuring traditional Iranian arabesque-patterned tiles. In this setting, the host and guest engage in discussions, with the unique tile backdrop serving as the primary inspiration for the program's logo motion design.
The color white plays a significant role, drawing from both the program's title, White Narrative, and the symbolic color of doctors' uniforms.
The Persian tile patterns are visually integrated with natural elements, capturing the essence of the intricate designs. The logo and its surrounding environment are designed with this theme in mind, reimagining the logo's shape to echo the tiles on the wall. The logo itself is crafted to blend seamlessly with the background, mimicking the detailed craftsmanship of the tiles.
The beige-brown color of the background behind the tiles is inspired by adobe structures, which were common in the past, and tiles were often placed on this type of surface.